0000000000328378
AUTHOR
Cecile Kornmann
Every Silver Lining Has a Cloud: An Empirical Analysis of the Role of Neutralization Techniques Within the Context of Moral Intensity
This study addresses a research gap in the literature of ethical decision-making which deals with the mediating role of central neutralization techniques between incidents of different severity and resulting consumer attitudes toward the company. It is widely accepted that irresponsible company actions effect consumer actions and attitudes toward the company in an unfavorable way. Yet, reality proves that this is only partly true, revealing moderate negative consequences for companies in scandalous situations. Consumers do not completely transfer their proethical attitude in actual purchase behavior, which leads to an attitude-behavior gap. We aim at explaining the psychological concepts ly…
Challenging Challenge: The Ambivalent Impact of Challenge on Intrinsic Motivation Effectiveness in Digital Co-Creation
While most literature on co-creation shows a consistently positive impact of challenge on motivational processes, the authors of this study examine situational ambiguous effects. Consequently, the exalted status of challenge in practice and research is called into question. This research combines psychological needs inferred from Self-Determination Theory with challenge derived from Flow Theory to explore direct and interactive effects on motivation and participation in digital co-creation. As an example of concrete consumer innovation the authors applied the concept of Threadless in order to test propositions for co-creation settings. Threadless is a real online platform that calls up for …