SOME INTERCULTURAL CONSIDERATIONS ON CORPORATE SOCIAL RESPONSIBILITY - CASE STUDY: ROMANIA AND HOFSTEDE'S CULTURAL DIMENSIONS

2013

Globalization is creating the need for new ways of understanding, managing and coping with culture differences. Corporations should take into account these differences when fundamenting their international strategies, even in regard to their business ethic and social responsibility goals. In this article we try to indicate some of the implications that intercultural factors can have on the companies actions regarding CSR.

THE UNDERSTANDING OF BRANDING PROCESS AS A MANAGEMENT TOOL THAT HELPS THE COMPANIES TO DIFFERENTIATE ON THE MARKET

2012

This paper aims to be a brief presentation of branding as a management tool, both on its importance as a tool for the success of an organization on the market and the low level of understandingand use of the Romanian managers. An emerging economy like Romania`s today needs strong brands that could support the Romanian organizations in a global economy to win new markets and enforce their products and services, to distinguish themselves from their competitors and provide a more flexible supply range.

INTERCULTURAL COMMUNICATION BARRIERS – AN INTERPERSONAL APPROACH

2014