Organizing the business model generation process for mobile application development businesses

2015

Masteroppgave industriell økonomi og teknologiledelse- Universitetet i Agder, 2015 This thesis aims on getting more knowledge about how to build a sustainable business model for mobile app businesses. A business model plays an important role in generating profit and sustaining a company‟s competitive advantage. In a startup, the customers and the product which customers might find valuable are still unknown. Thus, designing a business model for a startup company involves a set of experiments and in many cases limited funding resource. The case I am using for my thesis is a research project at the University of Agder which is developing an app for rescue purposes, and the plan is to commerci…