0000000000352680
AUTHOR
Sergejs Volvenkins
Money Invested on Shopping Online and Payment Methods Used: Findings by Recent Survey
Within development of telecommunication, e-commerce is rapidly replacing traditional shopping as well as offering new ways to pay for goods. Payment is one of the main phases of buying decision process and it is crucial to e-commerce, because there is a big possibility that consumer will abandon the shopping cart if preferred payment method is not available. Not only flexible payment options can help company to attract and retain customers, but it also can ensure that company get paid more quickly. The aim of the research is to find out how much money Latvian customers invest when shopping online and which payment methods they use to pay for the purchase on internet in Latvia. Research meth…
INTERNET USE FOR SHOPPING IN LATVIA: FINDINGS BY RECENT SURVEY
Recent developments of internet applications and increase in application of various information technologies have supported fast development of internet shopping worldwide and also important topics for academic researchers. Aim of the research: check findings of recent preferences by customers on internet shops and factors for internet shop choice, different aspects on internet shopping and comparisons with academic research results in other countries. Tasks: scientific findings studies and empirical investigations on customer preferences and determining factors for choice of different factors in internet shopping. Research methods used: recent scientific publications studies, studies of st…
QUALITY ANALYSIS REGARDING ADVERTISEMENTS OF SMALL AND MEDIUM–SIZED ENTERPRISES
The aim of the paper is to determine and analyse the quality of advertisements created by small and medium–sized enterprises (SMEs) of Latvia. SMEs often devote unreasonably little attention to the quality of making an advertisement regardless of the restrictions faced by SMEs in their activity: lack of resources, lack of marketing experience, scope of business activity, as well as tactical and strategic customer–oriented problems. The owners of SMEs do not have the required knowledge and experience in making efficient advertisements, entrepreneurs do not believe in the effect, which may be obtained from marketing communications by laying greater emphasis on other marketing activities and, …
Mazo un vidējo uzņēmumu konkurētspējīgu priekšrocību radīšana un virzīšana tirgū, izmantojot mārketinga instrumentus interneta vidē
ANOTĀCIJA. Ikviena uzņēmuma mērķis ir attīstīties un paaugstināt savu konkurētspēju, bet metodēm, kuras izvēlas lielie un samērā nelielie uzņēmumi, jābūt atšķirīgām. Arī mārketinga aktivitātes mainās atkarībā no uzņēmuma lieluma. Mazajiem un vidējiem uzņēmumiem (MVU) nepieciešams izmantot to vajadzībām un darbības īpatnībām pielagotus mārketinga instrumentus. Promocijas darba mērķis ir izanalizēt MVU konkurētspējas īpatnības, izstrādāt MVU konkurētspējīgu priekšrocību radīšanas, virzīšanas un vērtēšanas modeli un, balstoties uz šo modeli, piedāvāt MVU izmantot attiecīgus mārketinga instrumentus interneta vidē. Straujā interneta un IT attīstība ir izveidojusi uzņēmumiem jaunu mārketinga darb…