ONLINE SOCIAL NETWORKS - A COMPARATIVE ANALYSIS FOR THE MARKETING WORLD

2012

We are in an age of continuous change. The development of the Internet and of the information and communication technologies have led to important shifts in the way companies do business. This paper aims to present the concept and the evolution of a new internet-based instrument: the online social network (OSN). We underline the impact of these new changes on the marketing concept, and the importance of OSN for a company`s future development. We are presenting a comparative analysis, from the user`s profile point of view (age, education, gender, number of visits etc.) between the world`s largest OSN, Facebook, and the world business oriented OSN. The article also presents a profile analysis…