Metaphor and situacional motivation

2009

COVID-19: A forest fire rather than a wave?

2021

As I write this piece, many countries around the world are being described as experiencing a «second wave» of the COVID-19 pandemic. For example, on 19 September 2020, the UK Prime Minister Boris Johnson said: «We are now seeing a second wave coming in. We’ve seen it in France, in Spain, across Europe. It’s been absolutely inevitable, I’m afraid, that we would see it in this country».
 Metaphors are crucial tools for communication and thinking, and can be particularly useful in public health communication. For example, the «second wave» metaphor suggests that there is renewed danger and threat from the virus, and may therefore encourage compliance with measures aimed at reducing transm…