Media heritagization of food

2014

By conducting research on cookery programs in the Italian television archives, This paper explores both the historic and present-day television depiction Of local community and 'traditions'. The artic le situates this analysis In a broader theoretical reflection on food heritagization and communication, in conjunction with the redefinition of landscapes and cultures as Intangible cultura l patrimonies . In food heritage programs, specific styles of Filming, editing and text production define a clear relationship between gastronomic 'traditions ' and the rural countryside. The programs are characterized by an extreme 'folklorisation' of its social and territorial context. Singing and dancing…