0000000000370911

AUTHOR

Jean-françois Lemoine

showing 3 related works from this author

The Representation of Shopping in Children’s Books

2016

Purpose The purpose of this paper is to identify the representations, figures and processes of shopping/commerce in books published in France that are aimed at three to seven-year-olds. Design/methodology/approach A semiotic analysis of nearly 50 books published over the past 60 years. Findings These books reveal a broad diversity in the images of shops given to children (ranging from the traditional shop, a source of pleasure and creator of social ties, to the hypermarket/megastore, a symbol of stress and overconsumption) and the wealth of information that is given to children to help them assimilate the process of a shopping transaction. Originality/value The originality and richness of …

Marketingmedia_common.quotation_subject05 social sciences050301 educationAdvertisingPleasureInterpersonal tiesOverconsumptionOriginality0502 economics and businessHypermarketSemiotics[SHS.GESTION]Humanities and Social Sciences/Business administration050211 marketingSociologyBusiness and International Management[SHS.GESTION] Humanities and Social Sciences/Business administration0503 educationDatabase transactionConsumer behaviourComputingMilieux_MISCELLANEOUSmedia_common
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Odyssée ethnomarketing à Las Vegas : marketing en hypermonde et réappropriation collective

2007

[SHS.GESTION]Humanities and Social Sciences/Business administration[SHS.GESTION] Humanities and Social Sciences/Business administration[ SHS.GESTION ] Humanities and Social Sciences/Business administration
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Agent virtuel et confiance des internautes vis-à-vis d'un site Web

2011

International audience

[SHS.GESTION]Humanities and Social Sciences/Business administration[SHS.GESTION] Humanities and Social Sciences/Business administration[ SHS.GESTION ] Humanities and Social Sciences/Business administrationComputingMilieux_MISCELLANEOUS
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