Une analyse économique de l'exploitation et de la production de la notoriété médiatique (le cas du cinéma hollywoodien)

2000

In the motion pictures industry, the producers are faced to face with a great uncertainty relating to the financial success of films. In order to maximize probabilities of returns, one of the strategies at their’s disposal consists in exploiting the great box office power that stars are supposed to possess. We call star system traditionally this exploitation of stars’ box office power. In our opinion, a more accurate definition of star system can be stated : insofar as the stars’ box office power originates from artistic notoriety and/or popularity, the star system can also be defined as the exploitation of stars’ artistic notoriety and/or stars’popularity. Our aim consists in providing her…