Semi-strong inefficiency in the fixed odds betting market: Underestimating the positive impact of head coach replacement in the main European soccer leagues

Abstract In this paper we analyse the efficiency of the sports betting market, seeking to ascertain whether the market is efficient in the case of fixed odds provided by bookmakers in the four major European soccer leagues under the semi-strong efficiency hypothesis. By examining the trends of odds in the event of a major change in expectations about team results, i.e. when the head coach of a team is replaced, we attempt to verify the argument that a profitable strategy for the bettor is likely to be possible. In this case, the market under consideration would be inefficient. Analysing the average effect of head coach replacement, we find a positive impact on team performance. Based on thi…

Image is everything! Professional football players’ visibility and wages: evidence from the Italian Serie A

Sport is one of the most popular forms of entertainment and its worldwide spread has turned athletes into icons who have economic impact and international visibility as global brands. In our paper we would like to show how marketing strategies in the sports industry, amplified by social networks, have put the athlete at the centre of media attention In the world of football, football players have come to play a key role, since their image is the face of their clubs, and this can affect the number of digital fans, that is, fans who are not bound to a club by constant passion but who can change team depending on the athletes that have been lined up. This could explain why the teams playing in…

L'efficienza delle mercato delle scommesse sportive a quota fissa: un analisi empirica