showing 2 related works from this author
Conceptualizing micromobility: its technical essence, its appropriation, and the role of mobile interfaces
2021
International audience
De l'usage stratégique du stéréotype dans la lettre commerciale de Vente Par Correspondance
2011
The commercial letter constitutes for every organization a professional external communication tool with a twofold purpose: to incite the customer to order and to develop the customer relationship. Indeed, developing customer loyalty is today the basis of any commercial approach. Companies have to develop a close relationship with each of their customers quickly and remotely: each communication medium has to make this relationship strategy visible to the customers. In the mail order business, the commercial documents which are regularly sent to customers are the basis on which the construction of the customer relationship rests. This study analyses the strategic use of stereotypes in a corp…