Memes como instrumento de evaluación del aprendizaje. Un caso en la universidad

[EN] Memes are a product of popular digital culture that, despite their virality, humor, creativity and everyday life, are semiotically dense, neither neutral nor innocuous. The complexity that a meme can entail allows us to think about its potential use as a tool for learning assessment. This paper presents the process for the construction of an instrument based on the creation of memes (memetics constructs) within the framework of the subject Teaching and Learning in the Digital Society of the degree in pedagogy at the University of Barcelona. For this purpose, the design phases of constructing the instrument for assessing memetic constructs are presented, along with the criteria and lear…