0000000000408032

AUTHOR

Miluska Murillo-zegarra

showing 1 related works from this author

The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps

2020

This paper examines consumers&rsquo

Value (ethics)social medialcsh:TJ807-830Geography Planning and Developmentlcsh:Renewable energy sourcesWord of mouthManagement Monitoring Policy and Law:CIENCIAS ECONÓMICAS [UNESCO]Structural equation modeling0502 economics and businessCredibilitySocial mediaword of mouthpermission marketinglcsh:Environmental sciencesperceived valueComputingMilieux_MISCELLANEOUSPermission marketinglcsh:GE1-350Renewable Energy Sustainability and the Environmentbusiness.industrylcsh:Environmental effects of industries and plants05 social sciencesUNESCO::CIENCIAS ECONÓMICASAdvertisingUsabilityrepurchase intentionlcsh:TD194-195mobile services050211 marketingContinuanceBusiness050203 business & managementSustainability
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