Evaluation in Political Discourse Addressed to Women: Appraisal Analysis of Cosmopolitan's Coverage of the 2014 US Midterm Elections

2017

Abstract Before the US midterm elections of November 2014, the well-known women’s magazine Cosmopolitan decided to include politics in its contents. The editorial board stated that their aim was to encourage readers to vote and to be engaged with women’s rights advocay in the election process. To that end, Cosmopolitan created a new website, CosmoVotes, with content ranging from discussion of political issues to endorsement of specific candidates who were believed to advance women’s issues. Topics include labour rights, abortion, contraception, health, minimum wage and social equity. This paper evaluates the discourse of this new section of the Cosmopolitan website, together with readers’ r…