0000000000421227
AUTHOR
M. F. Cracolici
Web Usage Mining and Website Effectiveness
Nel seguente articolo sono state utilizzate tecniche di Usage Mining al fine di valutare l’efficacia del website di un’azienda di ricettività turistica distinguendo tra comportamento di navigazione di utenti PC e utenti mobile. I risultati ottenuti hanno evidenziato problematiche relative alla progettazione del sito in questione. Using usage mining techniques, the study explores the effectiveness of a tourism business website focussing on the differences between desk and mobile user browsing behaviour. Results indicate important direction for a rethink of the website design.
Place-based attributes and spatial expenditure behavior in tourism
In recent discussions on local sustainable development, notions like “local for local” and “home bias” have often played a role. The purpose of this paper is to investigate whether preferences for specific place-based attributes might constrain or support tourism participation and tourism destination choice of distinct socioeconomic groups of visitors. To test this proposition, a large data set from the Italian Households Budget Survey for the period 1997–2007 has been used and, by means of the double-hurdle model, tourism participation and expenditure are modeled over the life-cycle of tourists. These data are next merged with location-specific attributes including natural amenities and in…