0000000000421442
AUTHOR
Pentescu Alma
showing 3 related works from this author
POSITIONING ROMANIA AS A TOURISM DESTINATION BASED ON THE INFORMATION FROM ONLINE TRAVEL GUIDES
2014
Concerned with asserting itself as a unique tourism destination, Romania has spent time and money and has put a lot of hope in choosing its brand elements and secondary associations, forgetting that brands are not built only through advertising. The points of contact through which customers get to know a brand are various: observation and personal use, oral advocacy, interactions with Romania’s citizens, online and mobile experiences, etc. This paper aims to highlight the importance of Romania’s positioning statement, as a tourism destination, based on the information from major online international travel guides, and to argue the harmonization of this approach in differentiating the brand …
HEALTHCARE QUALITY - A MANAGERIAL APPROACH
2014
Healthcare quality has been defined in different ways, depending on the dimension that the authors had in mind. Furthermore, if initially healthcare quality was defined and assessed from the specialists’ and researchers’ point of view, nowadays the importance of patient and the public opinion preferences and perspective has been recognized. Thus, the first step in assessing the quality of these services involves defining what is meant by "quality". Along these lines, this paper presents the results of a qualitative research, conducted on a sample of 16 managers, quality managers and CEOs of several clinics and hospitals, both public and private (for-profit), from Bucharest.
KNOWING EMPLOYEES` PERCEPTIONS - DETERMINANT IN CREATING A SUCCESSFUL ORGANIZATIONAL CULTURE
2012
The basis of internal marketing is treating employees as customers. The employees` satisfaction level is linked to the company`s offer, being also bound to the way the employees perceive the offer as reflected by the organizational culture. Besides the existing structures and systems within the company, the organizational culture has a fundamental role in the implementation of employee orientation. In order to be successful, the organizational culture is constantly subject to a conscious and strictly conducted process of change. This paper aims to underline the importance of knowing the employees` perceptions in order to build a culture of success, as well as how to acquire this knowledge. …