showing 3 related works from this author
Identidad social y discursiva del turista: su construcción a partir de la oferta de valores abstractos
2017
Este artículo examina cómo la página web hotelera mercantiliza valores simbólicos abstractos, y de qué manera ello incide en la construcción discursiva de un actor social 'turista'. Para ello se propone un análisis cualitativo desde el marco del Análisis Crítico del Discurso, concretamente desde la vertiente socio-cultural de Fairclough (2002), que a su vez parte del sistema de transitividad de Halliday (1985). Considerar la mercantilización de los valores abstractos resulta interesante en este contexto, pues se podría pensar que los hoteles ofrecen ante todo valores de tipo concreto y material, y no abstracto. Sin embargo, la representación mental de lo placentero y deseable en el turista,…
A twofold commodification of 'place' in hotel websites and its consequences for the discursive creation of a tourist identity.
2016
Tourism is a global cultural industry and one of the world’s largest international trades (Thurlow & Jaworski, 2011). As far as tourism is understood as an agent and channel of globalisation (Pritchard & Jaworski, 2005), it makes sense to investigate it from a critical perspective and analyse how its discourse shapes the tourist experience. The aim of this study is to explore ways in which hotel websites project a place identity for the hotel and, in doing so, for the town or city in which the hotel is located. I will ask how, and in what ways, this representation relies on socio-cultural conventions, which in turn may influence the discursive construction of the social actor “tourist”. Usi…
'Different' and 'distinct' as markers of otherness: A corpus-driven study of the (re)creation of privilege in high standard hotels.
2020
The present study seeks to offer an understanding of how high-end hotel websites produce privilege, creating a sense of belonging and entitlement for their 4/5-star guests. The experience of tourism is intrinsically linked to embracing otherness, and as a reflection of this, hotel websites offer a characterization of cultural otherness in an attempt to make it resonate with the potential expectations of a socioeconomically privileged client. The study considers the question of what elements of experience of otherness the website will address, relying on a Critical Discourse Analysis perspective and drawing on Bourdieu's notion of habitus as related to lifestyle, difference and distinction. …