Le storytelling dans la communication touristique d'un pays : L'exemple de l'Ecosse

2015

A travel involves money, time and imagination. It plays a significant role in the creation of the tourists’ identities. Theoretically, touristic communication consists of an organization that formulates a message and an audience, who interprets it, with different motivations but at least an interest. This enunciative relation has twists and turns: perceptions, emotions, influences affect the message and change its intended meaning. The people who advertise the destination must consider these gaps in interpretation to incite potential tourists to discover a place. There is a category of communication called “storytelling”, especially with the contribution of local people, which presents test…