0000000000447140
AUTHOR
Jaakko Lehtonen
showing 2 related works from this author
Rohkem kui sõnad
2007
Artikkel julgustab rakenduslingviste lisama verbaalse keele uurimise paradigmasse visuaalse keele mudelid ja teooriad, kaasama visuaalset kompetentsi, visuaalse kirjaoskuse ja ladususe kusimusi diskussiooni lingvistilise kompetentsi, kirjaoskuse, ladususe jms ule. Kommunikatsiooni visuaalseid elemente kohtab koige enam reklaamikontekstis. Arvatakse, et reklaamide visuaalsed kujutised (visuaalid) parandavad suhtumist brandi ning mojutavad positiivselt kaitumiskavatsusi. Artiklis kasitletakse visuaalide moningaid aspekte keele ja kommunikatsiooni vaatenurgast ning antakse luhiulevaade neurookonoomika neist tulemustest, mis on saadud magnetresonantsuuringute ( Magnetic Resonance Imaging ehk MR…
Risks and Crises in Virtual Publicity — Can Publicity Crises Be Prevented by Public Relations in the Cyberspace?
2008
The absolute amount of Internet users is growing dramatically, and the cyberspace has become the privileged domain of counter-publicity. Weblogs have already consolidated their position as a communication channel alongside the traditional established media. Weblogs and the blogosphere also offer a new arena for corporate communication. However, the standing of the blogosphere is different compared to the traditional information exchange relationship between corporate communication and the traditional mass media. This chapter is about the new communication sphere, which implies revision of the traditional schemes of public relations and new ethical guidelines for communication.