Product development process in Spanish SMEs: an empirical research

Rapid product development has been treated as a competitive strategy in a global market environment. It is essential to improve the product development process with the objective of reducing product development cycle time and hence to reach the market as quickly as possible. Large-scale companies have adopted new strategies and technologies to reduce the product development cycle time, taking into account various market and innovation barriers. However, small and medium enterprises (SMEs) have not received adequate attention from researchers for their product development process. In this paper, an attempt has been made to analyze the critical success factors for the product development proc…