0000000000505737
AUTHOR
Angappa Gunasekaran
Product development process in Spanish SMEs: an empirical research
Rapid product development has been treated as a competitive strategy in a global market environment. It is essential to improve the product development process with the objective of reducing product development cycle time and hence to reach the market as quickly as possible. Large-scale companies have adopted new strategies and technologies to reduce the product development cycle time, taking into account various market and innovation barriers. However, small and medium enterprises (SMEs) have not received adequate attention from researchers for their product development process. In this paper, an attempt has been made to analyze the critical success factors for the product development proc…
Business strategy in new high‐tech ventures: an empirical analysis
The aim of this study is to determine the existence of specific and unique features characterising markets, activities and customers in at least two of the most representative high technology sectors nowadays, the microelectronics/software industry and the biotechnology/biomedical industry. Cross‐Tabs statistical method has been used to analyze the data collected from the sample made up by 18 high‐tech American firms. One of the major findings of this study is that the business strategy will hold better prospects in those high‐tech firms benefiting from a higher technological excellence, having spent longer time in developing and launching their products, being able to keep longer the novel…