Analyzing Factors influencing Market Entry by Foreign Service Firms into developing Markets

2017

Master's thesis Business Administration BE501 - University of Agder 2017 The purpose of this research is to analyze factors impacting the market entry of international service companies operating in Cambodia. Eight international service firms operating in the service sector in Cambodia have been selected to be the target of the study. Finally a firm, Manulife Cambodia, one of the world‟s leading insurance firms has become a single case study for the research. A qualitative method was used for this study and the CEO and General Manager of the firm was a valuable source of information. This research was specifically aimed at finding the answer to the given research questions: 1) Why do MNCs e…