Market share in the Norwegian grocery sector : a study of internal factors that affect market share

2016

Master thesis Business Administration BE501 - University of Agder 2016 This thesis is an exploration of internal factors on headquarter level, on what effect market share. This thesis is based on the Norwegian grocery sector. The actors in the Norwegian grocery sector have over the years gotten fewer and fewer with bigger market share. All the factors independent variables have been written about by many scholars in some of the independent variables I have chosen to look at big international scholars but in other cases I have chosen the leading Norwegian scholar in the field. Like in the independent variable, franchising I have had my focus in the literature review on the leading Norwegian …