Does UiA build a good reputation through UiA Lounge? An analysis of reputation building in UiA at the Norway’s first university lounge from a perspec…

2020

Master´s thesis in Social Communication (KOM501) UiA (University of Agder) is a relatively new university with a 13-year-old history. They opened the first university lounge, UiA Lounge, in Norway in the domestic terminal of Kristiansand Airport on November 1, 2019. The aim of the lounge project is to visualize the collaboration between the university and other organizations under the strategy, co-creation of (tomorrow’s) knowledge. In addition, to visualize itself to greater stakeholders because the university is not known in other regions in the country. The research question of this thesis is, “Does UiA build a good reputation by UiA lounge at Kristiansand Airport?” T wo sub research que…