The effect of home and host country cultures on marketing managers` individual decision making related to ethical issues in MNCs : Inter- and intra-c…

2012

Doctoral dissertation in Internation Management, University of Agder, Faculty of Economics and Social Sciences, Kristiansand 2012 The topic of business ethics has always been relevant, but never more so than at the present time of the global economic crisis. Nestlè, Lockheed, Union Carbide, Nike, Enron, Tyco, AIG, BP, Halliburton, Lehman Brothers, Bernard L. Madoff are just a few well-known names of businesses/related individuals that at one time or other openly failed ethically. Such cases have prompted researchers to analyze the causes of unethical behavior to understand what drives individuals in business organizations to act unethically and pursue the goal of discouraging — hopefully ul…