0000000000607806
AUTHOR
Popsa Roxana Elena
ANALYSIS OF ROMANIAN TOURIST PREFERENCES IN CHOOSING TOURIST DESTINATIONS
IMPLEMENTATION OF A QUALITY MANAGEMENT SYSTEM IN A TRAVEL AGENCY
The present research refers to the major problems existing in the Romanian tourism, namely, "manufacturing" and commercialization of certain products non-compliant with the user’s requirements in terms of quality. In tourism and hospitality industry, quality can be judged on the extent to which the service received meets the customer’s expectations. So, the quality is important for both customers and managers of various travel agencies, as it can contribute to making better products at lower costs. Based on theoretical approaches on quality management of tourist services, this paper aims to analyze the activity of the largest travel agency in Romania - Happy Tour and assess the possibilitie…
Business Tourism Market Developments
Abstract This paper analyzes the developments of business tourism market in the current economic environment. Internationally, business tourism has reached impressive levels; the World Tourism Organization estimated it at over 14% of the tourist movement and nearly 20% of all tourist revenues. Given the close connections with diverse areas, the business tourism was marked recently by an increasing trend closely related to the overall economic development manifested worldwide, with the opening of new markets, the intensification of international relations and contacts of all kinds.