An Analysis and Comparison of Expectations and Perceptions on Sustainable Tourism among Italian and German Tourists

The paper investigates the relationship of Italian and German consumers with sustainable tourism through a quantitative online questionnaire. The study’s first aim is to understand the representation of sustainable tourism. It also analyzes if the issue of sustainability denotes an abstract or concrete value to consumers, the extent to which sustainability is considered an important factor in the process of purchasing and consumption of a tourism product, and then becomes a driver for consumers to choose from. The analysis of tourist flows and the literature of the field have shown that in Germany there is extensive experience on the topics of sustainability and sustainable tourism, while l…