CSR: attitudes and perceptions : an exploration of the concept and a general description of the approach taken by companies listed on the Oslo Stock …

2011

Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2011 Corporate social responsibility is a much bespoken concept, found in a vast amount of business literature and on the webpages of nearly every company. This thesis explores the concept of CSR, investigates the companies listed on the Oslo Stock Exchange in how their attitude, practice and perceived result from CSR efforts are, and how challenges related to CSR impacts the business of these companies on a strategic level. This is done through a literature review, an exploratory survey of secondary data, a quantitative- and a qualitative survey. The findings are a positive attitude towards CSR, acknowledging stakeholders an…