Motivations and usage patterns of social networking sites : exploring cultural differences between United States & Sri Lanka

2013

Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2013 Cybernetics has experienced a major breakthrough and led to the utilization of computers at nearly all parts of daily life. The new technology created online social networking. Even though Social Networking Sites (SNS) are a global phenomenon, it is constrained by local conditions such as culture. Thus, the purpose of the study is to incorporate cultural dimensions to the motivations and usage patterns of the SNS considering SNS as a collection of features (chat, status updates, groups etc...). Present study replicates a study made in the United States in Sri Lanka, and identified differences, trace them to cultural reas…