Towards Sustainable Dietary Change: An Exploration of Norwegian University Student's Attitudes toward Meat Reduction

The current food system is associated with various environmental implications. The meat the industry has been recognized as a substantial contributor to these environmental implications and places enormous strain on ecosystems. A shift toward more sustainable diets, such as plant-based and low-meat diets have therefore been emphasized as a significant component of climate change mitigation. By combining results from individual interviews and focus group interviews, this master thesis investigates whether Norwegian university students are aware of the environmental impacts connected with meat consumption and explore their attitudes toward sustainable dietary change. The finding demonstrates …