THE RELATIONSHIP BETWEEN QUALITY, CLIENT AND PROFIT IN EUROPEAN COOPERATIVE BANKS

2012

In this study, the authors intends to underline that a European credit institution is dynamic and ever-changing system in the competitional context of the market economy. The study also aims to approach the concept of quality management at credit institutions as consisting of placing the client in the centre of the units activity and the suborordination of all activities to the imperative to fully satisfy him. These are also presented the conditions involves in fulfilment of the imperatives of total quality programme of European credit institutions.