Implementation of Technology Acceptance Model (TAM) and Importance Performance Analysis (IPA) in Testing the Ease and Usability of E-wallet Applicati…

2021

Digital payment innovation is currently increasingly needed by the community, especially in making non-cash payment transactions. The purpose of this research is to know and measure the ease and usefulness of e-wallet digital wallet services, especially in the GoPay application. The population in this study are users of the Go-Pay service on the GO-JEK platform. The sample of this study consisted of 124 respondents from distributing questionnaires in Depok, West Java using a modified Technology Acceptance Model (TAM) based on existing references. The data processing in this research uses Importance Performance Analysis (IPA) analysis. The results show that based on the gap analysis, it is f…