NETWORK ANALYSIS OF A TOURIST DESTINATION

This paper relates to the study of relationships within a tourist destination in order to prove the existence of structural models around which the entire supply system is developed. All this is made possible by the analysis of the links existing between businesses belonging to the destination. A useful tool for this purpose is Social Network Analysis (SNA), which provides a series of indicators and techniques to study the complexity of the network of relationships within a tourist destination and allows identifying the existence of a possible reference framework that can characterize the specificity of the destination. Based on the results from a previous analysis carried out in the San Vi…