Geological and cultural heritage: Dissemination experiences in Tuscany

We report on some recent experiences of scientific dissemination activities on geomaterials carried out by a network of scientific organizations in Tuscany (Italy). The primary message we want to disseminate is that even the most "insignificant" rock (e.g., those constituting the bar or kitchen counter-tops) stores in their interior very useful information beyond the beautiful colors and their aesthetic appearance. These rocks can tell stories of very old geological periods on how they were formed. Their structures, texture and shape, as well as their chemistry and mineralogy provide clues to the reconstruction of geological events. Moreover, the rocks used in urban architecture and monumen…