FACTORS IMPACTING THE CHOICE OF ENTRY MODES FOR BUSINESSES INTERNATIONALIZING TO EMERGING MARKETS : CASE STUDY OF BECKMANN INTERNATIONALIZING TO CHIN…

2020

Master's thesis in Business administration (BE501) The overall topic of this master thesis is to create new insight into factors that impact the entry mode choices of internationalizing firms, focusing on the choices and experiences made by an SME in emerging markets. The title and research problem of this thesis are, therefore: Factors impacting the choice of entry modes for businesses internationalizing to emerging markets.The authors found that the entry mode topic is a well-researched area. However, there seemed to be a lack of studies researching the thought process and outcomes of the entry mode choices made by SMEs in emerging markets. The goal of this thesis has therefore been to ad…