Protecting Young Children Against Skin Cancer : Parental Beliefs, Roles, And Regret

Objective To examine the role of parental beliefs, roles, and anticipated regret toward performing childhood sun-protective behaviours. Methods Parents (N = 230; 174 mothers, 56 fathers), recruited using a nonrandom convenience sample, of at least 1 child aged between 2 and 5 years completed an initial questionnaire assessing demographics and past behaviour as well as theory of planned behaviour global (attitude, subjective norm, and perceived behavioural control) and belief-based (behavioural, normative, and control beliefs) measures, role construction, and anticipated regret regarding their intention and behaviour to protect their child from the sun. Two weeks later, participants complete…