0000000000697796

AUTHOR

Jukka Luoma

showing 4 related works from this author

How customer knowledge affects exploration : generating, guiding, and gatekeeping

2021

The importance of understanding customers in order to sustain the long-term success of the company has been claimed by academics and practitioners for decades, to the point that the claim has turned into a truism. And still, the role of customer knowledge in organizational renewal, especially via explorative new product development (NPD), remains ambiguous. While existing literature generally emphasizes the value of customer knowledge, critics argue that a strong customer focus can also de-motivate and misguide exploration. This study adds clarity to our understanding of this tension by drawing from an intensive analysis of the corporate archives of a rapidly growing high-tech company. The …

mechanismsasiakkaatmarket orientationliiketoimintaympäristöcustomer involvementnew product developmentcustomer knowledgeteknologiayrityksetmekanismittuotekehitysexplorationasiakaslähtöisyys
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Towards a routine-based view of interfirm rivalry

2022

Although organizational routines have attracted increasing attention in strategy and organization research, they have received surprisingly limited attention in competitive dynamics scholarship. Our essay seeks to advance a routine-based view of interfirm rivalry by bridging the competitive dynamics and routine literatures. We put forward a conceptual model of the routine-based view of interfirm rivalry that is centered on “competitive action routines.” The model clarifies the roles that managers play in driving a firm’s competitive behavior, challenges the assumption of routine-based rigidity in competitive behavior, and adds nuance to our understanding of managerial cognition in competiti…

organisaatiokulttuurijohtamiskulttuurikilpailukykybehavioral theory of the firmtavat (toimintatavat)keskinäinen toimintaorganisaatiotdecision-makingevolutionary theoryrutiinitdynaamisuuscompetitive dynamicsorganizational routine
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How customer knowledge affects exploration: Generating, guiding, and gatekeeping

2021

Abstract The importance of understanding customers in order to sustain the long-term success of the company has been claimed by academics and practitioners for decades, to the point that the claim has turned into a truism. And still, the role of customer knowledge in organizational renewal, especially via explorative new product development (NPD), remains ambiguous. While existing literature generally emphasizes the value of customer knowledge, critics argue that a strong customer focus can also de-motivate and misguide exploration. This study adds clarity to our understanding of this tension by drawing from an intensive analysis of the corporate archives of a rapidly growing high-tech comp…

MarketingCustomer knowledgeValue (ethics)Knowledge managementbusiness.industryGatekeepinglaw.inventionTruismSoftware deploymentOrder (exchange)lawNew product developmentCLARITYbusinessIndustrial Marketing Management
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Ideology in Vicarious Learning-Related Communication

2021

Organizations often learn vicariously by observing what other organizations do. Our study examines vicarious learning–related communication through which individuals share their observations with other organizational members. Most students and members of present-day organizations would expect that this communication is driven by a prodevelopment logic—that communication serves the purpose of organizational improvement and competitiveness. Our unique historical evidence on learning-related communication over multiple decades shows that the subjective and collective attitude toward prodevelopment communication may be ideologically conditioned. Prodevelopment communication is the norm in capit…

vähittäiskauppaoppiva organisaatiocommunicationkapitalismiideologytaloushistoriastrateginen johtaminenorganisaatiotutkimusretail industryorganisaatiokulttuuristrategic managementbusiness historyvicarious learningsisäinen viestintäideologiattiedonkulku
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