The influence of culture on decision-making in a strategic alliance. : The case of Kristiansand-based offshore and energy firms in emerging markets. …

2011

Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2011 The purpose of this thesis is to study the influence of culture on decision-making in strategic alliances, where the case has been Kristiansand based offshore-firms in emerging markets. This research will try to describe how culture has influenced the process of decision-making in these alliances, and give further knowledge about cultural influence in the field of business strategy. A strategic alliance is present when two (or more) firms cooperate. Thus it must be noted that this study looks at the strategic alliance from the Norwegian point of view, and the Kristiansand-based firms` perception of cultural influence. A …