0000000000708726
AUTHOR
S Tinervia
SOCIAL MEDIA TECHNOLOGY USE AND MANAGERS PERCEPTION. A PRELIMINARY STUDY IN THE ITALIAN WINE INDUSTRY
This preliminary study contributes to enrich the empirical eviendences on the role and impact of SM technology adoption in the Italian wine sector. In particular, the aims are to (i) understand the reasons that guide entrepreneurs to adopt SMs, (ii) identify the usefulness of SMs in the various business activities and (iii) examine the perception that the implementation of these tools has on the company's economic and organizational performance. In order to collect these ifnromation an electronic survey has been conducted among Sicilian wineries. Our findings show that the main raisons driving entrepreneurs to adopt SMs technology are the need to promote corporate image and to exploit a new…
SUCCESSFUL ORGANISATIONAL MODELS IN THE GREEK WINE INDUSTRY
The objective of this paper is dual. The first is to identify the key factors that characterize the most successful organizational models of firms operating in the Greek wine industry. The second is to verify if the adoption of third party certifications influences the firms performance. In particular, paying attention on the internal resources of firms, the Resource based view approach is proposed as theoretical framework. Through a cluster analysis has been possible gather the wineries observed on the basis of a similar organisational model, while a non parametric test has been used in order to verify the influence of voluntary certifications on firm performance. Findings show that the mo…
Adoption of practices of environmental sustainability in viticulture: first suggestions from Canton of Ticino
The paper investigates the practices of environmental sustainability implemented in viticulture to minimize the negative impact of agricultural operations on the environment. Through the use of an electronic questionnaire, developed on a theoretical approach based on the Stakeholders Theory and the Theory of Planned Behaviour, and sent to a sample of wineries of the Canton of Ticino, the research pursues a triple aim: (i) to understand which are the main practices and initiatives of environmental sustainability adopted at firm level; (ii) to identify the main stakeholders that affect the choices of managers and owners to orient the firms towards the adoption of practices aimed at greater en…