Can critics be criticized ?

« After buying ...before consuming »: a study of accumulation behaviour through the example of red win e consumers

The main objective of this research is to help better understand a transitory behaviour –halfway between wine buying and consuming –namely accumulation. Data is gathered among a sample of 415 consumers, living in the cities of Lyon and Dijon and quantitative analysis is conducted. Respondents were invited to provide informations about Red wine bottles and appellations ’number they own . Socio-demographic variables’ influence on accumulation behaviour is measured and accumulators typology is analyzed : three main profiles have emerged. They are characterized by red wine bottles’ number and appellations owned, age and city of residence.