How to become successful in Brazil: a study of the Norwegian oil service industry on the Brazilian shelf

2012

Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2012 Key concepts Culture, cultural friction, foreign entry, oil service industry, Brazil Background After more than 40 years of an economy based on the black gold of the North Sea, a substantial supplier industry has gotten a foothold in Norway. The oil and gas market of Brazil is one of the fastest growing markets in the world and they are expanding beyond the capacity of their domestic oil and gas related industry, thus representing an opportunity for foreign entrants. Problem Cultural friction between two parties of different cultural background is a driver for increased levels of conflict. In a foreign entry, such fricti…