0000000000718114

AUTHOR

Walter Wymer

0000-0002-5864-2829

showing 1 related works from this author

The influence of university brand image, satisfaction, and university identification on alumni WOM intentions

2021

This study investigates the influence of university brand image, satisfaction, and alumni’s university identification on positive word-of-mouth (WOM) intentions. The model is tested using data coll...

MarketingHigher educationbusiness.industry05 social sciences050301 educationWord of mouthAdvertisingEducationIdentification (information)Brand image0502 economics and business050211 marketingPsychologybusiness0503 educationJournal of Marketing for Higher Education
researchProduct