Involvement and image transfer in sports sponsorship
Sponsorships have become one of the most important marketing tools. Data show that a majority of sporting events is sponsored and that investment in sponsorship is increasing every year. Companies are demanding more research to better unde rstand their investment efficacy. Involvement is a key element in processing sponsorship information in consumers’ minds. This variable affects consumer behavior and moderates the sponsor image transfer. The study of involvement could give guidance for the design of appropriate and functional advert ising campaigns. The research proposes segmenting and modelling sport consumer behaviour in sponsorship by their level of involvement with the event. For this…
Trade in Central and Eastern European countries ten years after their EU accession — Is there convergence?
The paper focuses on the effects of EU’s Eastern Enlargement of 2004 on trade convergence within the EU and among the new member states from Central and Eastern Europe (CEE-8). Using sigma-convergence approach, it finds evidence of convergence of exports and imports per capita as well as of productivity levels associated with the member states’ export baskets. Convergence of territorial and commodity structures of trade has not occurred; conversely, divergence has been observed, leading to the possible conclusion that multinational companies have adjusted their production structure in facilities across the EU to achieve higher economies of scale. Correlation analysis shows that revealed com…
Knowledge Management in R&D Teams at a Spanish Technical University: Measurement and Relations with Organizational Culture
The aim of this study was to create and analyze the psychometric properties of an instrument (Knowledge Creation and Dissemination Survey, KCD) to evaluate the knowledge management on Spanish R&D teams based on the Leonard-Barton’s (1995) model of knowledge flows. For this purpose, three different tasks were carried out: firstly analyzing the psychometric properties of the instrument; secondly, analyzing the knowledge management levels of the R&D teams at a technical university as well as the relationship between organizational culture and knowledge management. This instrument was developed to cover the existing gap in the evaluation of knowledge management. The “Knowledge Creation and Diss…