Relationship among Perceived Dynamism, Technological Posture and Innovation Performance

2014

A main strategic election for a firm is its technological posture, which can be understood as its propensity to innovate and the moment for the introduction of technological changes into the market. This paper, which focuses on the renewable energy industry in Spain, establishes that in environments in which dynamism is understood by managers as high, and the appreciation of change is greater, firms develop a greater tendency towards technological leadership postures (pioneer or first-mover strategy) rather than conservative or follower postures (last-mover strategy). The results of the analysis, carried out through a structural equation model based on the partial least squares (PLS) techni…