Transmedia storytelling and Lost path to success

2012

This thesis analyses the transmedia storytelling strategy applied to promote the TV series Lost. As transmedia storytelling one may understand it as a story told throughout different media, with exclusive content pointing back to the main narrative, working as a potential new audience entry-point. “Which transmedia elements of the Lost formula could be transferable to other cases?” is the research question proposed and in order to answer it, all Lost transmedia events and other marketing elements are discussed and analysed. Alternate Reality Games (ARG) were the main part of this transmedia strategy, counting five in total. Added to ARG, there were mobisodes/websodes and a pseudo-documentar…