0000000000744087

AUTHOR

Aurore Ingarao

showing 2 related works from this author

Products labeled as “made in domestic country”: the brand matters

2020

Purpose The purpose of this paper is to better understand an increasingly widespread practice consisting, of a brand, in signaling the domestic origin of its products aimed at domestic consumers, that is, the “made in the domestic country” (MIDC) strategy. To this end, it is proposed to analyze the MIDC label as a cue interacting with the brand’s characteristics (brand equity and country of origin of the brand). Design/methodology/approach A between-subjects experiment is conducted among 293 French consumers on four different brands of pasta. The overall design is a 2 (with/without the MIDC label) × 2 (high/low brand equity) × 2 (domestic/foreign brand) mixed design. Findings The results s…

MarketingProduct categoryConsumer ethnocentrism05 social sciencesCountry of origin0502 economics and businessNational identity[SHS.GESTION]Humanities and Social Sciences/Business administration050211 marketingBusinessProduct (category theory)Brand equityMarketing050203 business & management
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La labellisation « Fabrication française » des PGC : Un signal positif pour l’économie et l’environnement, mais pas pour la qualité

2019

International audience

Economie[SHS.GESTION]Humanities and Social Sciences/Business administrationLabellisation[SHS.GESTION] Humanities and Social Sciences/Business administrationComputingMilieux_MISCELLANEOUSEnvironnement
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