The use of blogs as social media tools of political communication : citizen journalism and public opinion 2.0

2019

In recent years, the political arena has been transformed into a space of public debate, a phenomenon which is both evident, yet hitherto unparalleled. A new range of digital social communication tools framed within the Web 2.0 era, with the blog often proving the tool of choice, has displaced the traditional pre-eminence of the communication scenario, as previously used by the mass media, thanks to a series of more interactive, diverse and credible dynamics which place the user at the very heart of the political discussion process and facilitates processes of social mobilization and collective civic action. This study takes the above situation as its point of departure and guiding principl…