0000000000759424
AUTHOR
Camilla Guttormsen
Municipalities ‘Like’ Facebook: The Use of Social Media in Local Municipalities
The use of Facebook in local municipalities has grown dramatically over the last few years. Local municipalities enter social media to meet people where they already are, in order to inform, discuss and receive feedback. The use of such services is rarely an integrated part of the municipalities’ communication strategies, and more knowledge is needed to explore how local municipalities could use such services to their benefit. This chapter contributes to this area of research by, based on current literature, classifying municipalities’ use of social media into six thematic areas. The explanatory potential is illustrated by conducting a qualitative case study in which a local municipality’s …
Porsgrunn kommune "likes" Facebook : en studie om bruk av sosiale medier i kommunal sektor
Masteroppgave i samfunnskommunikasjon- Universitetet i Agder 2012 Facebook has until recently been used by private individuals rather than governmental organizations. Figures from Difi (Agency for Public Management and eGovernment) says that Facebook has 2,5 millions Norwegian members per 01.2012. This study will explore what are the factors that come into play, when Porsgrunn municipality adopt Facebook to improve inhabitants' dialogue, their cooperation and democratic development. Current research shows that the participation of inhabitants, is very important for the municipality if they want to succeed in their use of Facebook. Even more importantly is the municipality´s will to listen, …