WAYS TO SHAPE THE CONSUMPTION BEHAVIOR IN THE SPIRIT OF ECOLOGICAL MARKETING

2012

Green customers (buyers) gather way on the market through their ecological concerns and principles. These ones influence the selection systems and decisional processes used when purchasing goods. The reactions of green customers on the market, resulted in actions towards products, brands and firms, influenced by internal and external factors represent the environmental behaviour of purchase. Environmental reasons act as incentives derived from ecological consciousness. Those persons that possess an ecological consciousness will purchase goods that satisfy diverse needs, from the biogenic (hunger, thirst, cold etc) to the psychogenic ones (membership, safety, affection, esteem etc), that hav…