Geographical distance, country of orgin and ethnocentrism : evidence from Nepali ready-made garments market

2012

Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2012 This study uses three important constructs in international management; country of origin, geographical distance and ethnocentrism, to test the relationships among them by applying to three different geographical contexts such as bordering to China, Bordering to India and Middle of the Country, in Nepal that is not addressed before. In a survey, standard questionnaire was used to collect data from 217 respondents resides in three different regions in Nepal. Quantitative techniques such as frequency, percentage, mean and standard deviation were used in analysing data. Findings of the research confirm that geographical dis…